Marketers know that change is coming, thanks to new technologies like machine learning and virtual reality. But in a recent survey, almost two-thirds said they’re not planning to invest in those cutting-edge technologies in 2017. The data are from Bynder’s just-released “State of Branding 2017” report, which surveyed 562 “global brand managers and CMOs” in December 2016. Of those surveyed, 78 percent are based in North America, and 53 percent work at companies with more than 200 employees. Resp..
We all have at least one person in our circle of friends who gushes about the Instant Pot. If you don’t, it is just a matter of time (or you are that person). I have friends I didn’t even know could cook an egg but now have an Instant Pot and rave about how they make so many great meals in it. So how did an electric pressure cooker become a breakout viral hit? How has it harnessed the success of being an Amazon best-seller into an active, thriving community? What does the team behind the Instan..
Generation Z and early Generation Alpha will likely be the last of us to type. Keyboard users are a dying population. Who is the next generation? Voice users. If you spend time with young kids, you’ll notice that they favor voice assistants over keyboards. And who can blame them? People rarely turn down easier ways of doing things! Marketers need to be thinking about this shift, because voice search will have a significant impact on content discovery through search. Although currently there is..
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Should PPC agencies be scared of automation? Mar 10, 2017 by Anna Shirley Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them. Making complementary media strategies work: The recipe for cross-channel attribution Mar 10, 2017 by Kevin O’..
I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of times in recent months, “Should we be worried about automation?” I’ve heard it from clients, and even prospective job candidates. And I can see why the question is commonly asked; it is a very interesting subject with a lot of possible responses, ranging from, “Yes, we’re all doomed. Let’s head to the hills!” to “No way, machines could never do what I do!” In this article, I want to ..
While much has been said about complementary media strategies, the secret to making it truly work is cross-channel attribution. And to make cross-channel attribution successful, marketers must think about two things: 1) the technology used to make it happen; and 2) the role of business-critical elements (media, marketing and so on) and how they work together. First, let’s look at multi-touch attribution (MTA) and marketing mix modeling (MMM) and what they can tell marketers. MTA vs. MMM: What ..
There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks for mobile page speed. Among them: Improving conversion rate and increasing profit, as 40 percent of consumers will leave a page that takes longer than three seconds to load. Source: Google/SOASTA Research, 2017 Customer retention, as 79 percent of shoppers who are dissatisfied with site performance say they’re less likely to purchase from the same site again. ..
How often do you review your store or professional locator to make sure it is up to date and optimized to convert on the KPIs that matter most? After all, anyone who is visiting your locator is already interested in your brand. Your job is to use your locator to turn that consumer intent into a purchase or lead, as successful online shopping carts do. At a time when Amazon is giving brick-and-mortar stores the fight of their lives, locators are a not-so-secret weapon to combat Amazon’s dominanc..
As the CMO for JamesAllen.com, a bridal jewelry e-commerce site most often associated with the classic engagement ring, Johanna Tzur says her brand is the world’s fastest-growing online retailer of diamond bridal jewelry. “We focus on the engagement ring — that’s sort of the bread and butter of our business as the point of entry into our brand. And then, typically we upsell our wedding day jewelry and wedding brands,” says Tzur. Once someone has connected with the brand, Tzur says the company’..
In December 2016 Pearl Izumi, a sports wear brand, were looking for [...]