All new for 2017, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors pricing charts and capabilities comparisons recommended steps for evaluating If you’re considering a marketing automation platform, let this report be your guide. It will help you determine if your company needs a marketing automati..
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Crafting a successful holistic search approach May 25, 2017 by David Freeman Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions. The consumer decision journey in the increasingly complex search retail marketp..
Now more than ever, brands are looking to maximize ROI for their marketing spend. Yet when discussing holistic search strategy and planning, I often get: “Everyone talks about holistic search, but no one’s doing it.” This always surprises me for three reasons: Both paid and organic search are targeting the same consumer. Holistic search strategy and planning is very straightforward to implement. It can maximize both performance and efficiency. For these reasons, holistic search should be a cent..
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google is testing variations of black links in search results May 24, 2017 by Sergey Alakov Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google’s latest test: replacing blue links with black ones in the user interface. Want mor..
Google appears to be testing a new look for its search results pages that would change the color of links from the traditional blue to black. First reports of the black SERP tests started to appear at the end of April, and Google already ran a similar test almost exactly one year ago. This time around, however, webmasters have noticed several different variations of the test, and we decided to try to find as many of them as we could. We’ve found 11 variations thus far, and we are pretty confid..
One of the things I like best about link building is that it really is as much art as it is science, if not more so. I do roll my eyes when people talk about “relationship building” — and I roll them when I write about it, too — but in many ways, it really is all about that. If you can’t make webmasters like you and what you’re proposing, you’re not going to get those links. Following are some tips for being a more likable link builder: Outreach Don’t be a stalker. If there’s no contact inform..