News 2017-01-09T15:38:56+00:00

November 2017

Marketing Day: Facebook ad transparency, Google’s #SmallThanks Hub & featured snippets

By | November 22nd, 2017|Categories: Digital Marketing|

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Peloton & Mizzen+Main share their online retail strategies for Black Friday & Cyber Monday Nov 22, 2017 by Amy Gesenhues According to Adobe, online retailers will generate more than $19 billion in revenue this holiday weekend. [Reminder] Customer Experience in the Age of Social Media Nov 22, 2017 by Digital Marketing Depot Using social media to deliver..

Peloton & Mizzen+Main share their online retail strategies for Black Friday & Cyber Monday

By | November 22nd, 2017|Categories: Digital Marketing|

Tomorrow kicks off the start of the biggest shopping weekend of the year. By Adobe’s reports, it may very well be part of the most profitable holiday season on record, set to bring in more than $100 billion in online sales. “One out of every six dollars this holiday season will be spent between Thanksgiving and Cyber Monday, leading to $19.7 billion in sales,” reports Adobe. Based on data pulled from a survey of more than 1,200 US shoppers, Deloitte says 91 percent of the people who plan to sh..

[Reminder] Customer Experience in the Age of Social Media

By | November 22nd, 2017|Categories: Digital Marketing|

Using social media to deliver great customer service is no longer an option — it’s a must. Twitter reports that customer service interactions on social have jumped 250 percent in the past two years. Two-thirds of consumers are already using Twitter or Facebook for customer service. By 2020, Gartner predicts that 90 percent of brands will rely on social media in some capacity to manage their customer experience (CX) efforts. Join our social media and CX experts as they explain how social custome..

Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs

By | November 21st, 2017|Categories: Digital Marketing|

In a move to help SMBs — as well as drive up its verified business listings — Google has launched #SmallThanks Hub, an online resource that creates customized digital marketing content and printed materials based on Google reviews. “Simply search for your business name on the site, and we’ll automatically create posters, social media posts, window clings, stickers and more — based on the reviews and local love from your customers on Google,” writes Google’s vice president of marketing for Ads &..

Why consistent marketing can pay big results for small industrial manufacturers

By | November 21st, 2017|Categories: Digital Marketing|

“Dianna, you’ll never reach your goal if you don’t consistently monitor your diet!” my trainer chastised me after my weigh-in and measurement. “You can’t out-exercise a bad diet!” In that instant, I understood exactly what she was saying — because “consistent” is the term my company uses to describe how our small industrial manufacturing clients need to approach their marketing. By “consistent,” I mean doing something on a regular basis that gets you closer to your sales/inquiries/ business gr..

Is the featured snippet bubble bursting?

By | November 21st, 2017|Categories: Digital Marketing|

This article was co-authored with my colleague at Go Fish Digital, Chris Long. We’ve been bullish on answer boxes (also known as featured snippets) for a while now. Six months ago, we wrote about unique strategies we’ve been using to obtain those featured snippets. That coveted “position 0” is just so juicy, for a number of reasons: It ranks above all of the organic search results. It takes up a lot of SERP real estate. It attracts a ton of eyes and drives a lot of organic traffic. It is often..

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