Facebook has announced a new test for the Related Articles feature in its News Feed. That feature, launched in 2013, would show related stories right below an article after you read the article and returned to News Feed. In the new test, Facebook will show related stories before you click to read an article. Based on trending stories — that is, topics that many people are already discussing on Facebook — Facebook will show additional articles from publishers about the same topic, giving readers..
tanuha2001 / Shutterstock.com Social media has not only revolutionized the way that people communicate and stay in touch; it has completely transformed business and marketing practices as a whole. Over the past five years, social media websites have become some of the largest and most meaningful pieces of the digital marketing puzzle. While many still maintain that social platforms are for communicating and not slinging products, others would vehemently disagree; just look at Facebook, Instag..
The Weather Company is going big with weather. The IBM-owned firm has announced a partnership with Acxiom-owned data management platform (DMP) LiveRamp, which is the first use of the Weather Company’s weather data for targeting ads outside of its website. “We’re going to become an ad product factory, distributed through LiveRamp,” VP of Global Automated Monetization Jeremy Hlavacek told me. “It’s a big shift for the Weather Company.” The partnership also marks the first time that LiveRamp, wh..
Many companies that offer a subscription-based product or service have an easier way to sell their wares to Amazon.com customers with today’s launch of Subscribe with Amazon, a self-serve platform that’s already being used by several major publishers and well-known brands. Subscription offerings are available to consumers now on a dedicated subscription storefront. Major publishers like The New York Times, the Wall Street Journal, People magazine and Consumer Reports are selling there already, ..
Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you really leveraging your data in meaningful ways? Isn’t it time to connect the dots of all your data sources and create business intelligence that drives action? Join our data analytics and business intell..
You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to please search engines and outsmart competitors while also applying solid research and analytics-based strategies. To do this, you need to employ a variety of techniques and tools. Unfortunately, however, most people tend to stick to what they know. That can be dangerous in the rapidly evolving SEO space, as the search engines continually adjust what they’re lookin..