Marketing certainly isn’t what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality, artificial intelligence and the Internet of Things are being touted as the next best thing for delivering the ideal customer experience. As if this isn’t enough, there are more than 4,000 martech companies, each offering a solution to at least one of your current marketing challenges. How do you navigate this brave new world? Find out in this eBook, “5 Disr..
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to test (and perfect) nearly everything in PPC Jul 27, 2017 by Andreas Reiffen Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing. 3 reasons SEO belongs at the beginning of a project, not the end Jul 27, 2017 by Nate Dame Search engine optimiza..
PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversions slip through the cracks. Testing and optimizing is an important part of our job as digital marketers. And I’m not just talking about perfecting your ad copy. At SMX London earlier this year, I gave a talk on how ..
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Meet the fake news of the online marketing world (that Google loves!): Review sites Jul 26, 2017 by David Rodnitzky Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn’t separating the fake review sites from the real ones. The psychology of search: Unleashing the p..
A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: One of iProspect’s biggest clients is Circuit City (which went bankrupt in 2008)? iCrossing’s annual revenue is between $1 million and $3 million? Geary LSF (which closed in early 2016) currently has 93 employees and revenue of more than $10M. Oh, and they are the #59 best SEO agency in the US as of July 2017. My company, 3Q Digital, also has revenue between $1 million an..
Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing tactics? There is more to the answer than, “Because it just works.” The truth is that there are a number of psychological principles that can explain why search is such an effective form of marketing. Understanding why users interact with some search listings and not others can help you craft a better user experience, from the initial click all the way through to ..