Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s removal of 4 ad targeting options does not apply to existing campaigns Sep 19, 2017 by Tim Peterson The disabling of ads targeted based on people’s employers, schools, fields of study and job titles only applies to new campaigns. 5 easy-to-miss SEO mistakes blogs make Sep 19, 2017 by Kristopher Jones Is your content great, but not ranking? C..
Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to people who filled in “Jew hater” as their educational field of study and “NaziParty” as their employer. “To help ensure that targeting is not used for discriminatory purposes, we are removing these self-reported targeting fields until we have the right processes in place to help prevent this issue,” the company wrote in a blog post published last week. The four ta..
The digital marketing landscape has evolved significantly over the last two decades. And between Google’s ever-changing algorithm and the deluge of misinformation floating through the digital marketing sphere, it’s easy to lose sight of basic practices we should be employing in our own SEO and content marketing strategies. With every new algorithm update and technological shift in search, we become obsessed with how the field of SEO will enter a wholly new paradigm, and we shift our focus to re..
Fotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on businesses’ ability to alter the headlines and descriptions previewing links attached to their ads. In April, Facebook announced that it would bar people and Pages from changing organic posts’ link previews. The company later described the move as “eliminating a channel that has been abused to post false news”. While Facebook has worked to remove the option for..
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Competitive analysis: Making your auction insights work for you Sep 18, 2017 by Amy Bishop Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data. Are you ready to evolve beyond marketing automation in the next era of B2B marketing? Sep 18, 2017 by Scott Vaughan Columnist Scott Vaughan says marketi..
Oh, the auction insights report. You want to love it because it comes straight from AdWords, while most other competitive data comes with a grain (or maybe a pillar) of salt. Yet, while the information in this report is all nice to know, it might not seem to be immediately useful. Don’t throw in the towel too soon, though — with auction insights, there’s more than meets the eye. Let’s talk about how to put the data to work. Who has the majority of the impression share? This is, of course, the ..