First we came up with a new name which everyone would remember. ‘The Whipped Cat’ was chosen as it associates with Savile row tailors – when they have learnt their art on Savile row they move away and set up on their own, and this is called ‘Whipping the Cat’. The new logo was more critical than normal as the client wanted something recognisable to go in all garments they made. The ‘cat in the hat’ logo was designed and the cat is now embroidered into every garment they do.
A new website was next. We produced a luxurious and upmarket looking site, adding relevant images and a gallery page. We also included ladies wear as this is an area the company is now also growing.
Next were the business cards – in keeping with the brand, with double sided soft touch paper for a luxury feel. We have also designed the labels used inside the suits, the suit carriers, and stationery items.
Finally, we have taken over the marketing completely, advertising widely using PPC, social media, Facebook ads and mail shots. The business is now growing fast and we will continue to manage all marketing activities for the client as they grow and expand.