You’re going to be working hand-in-hand with your sales team this year, tracking that lead at every stage and attributing all the way down.
— AJ Wilcox
Google’s getting way more qualitative and it’s important to consider where Google’s going with things and the overall picture when approaching a core update.
— Mordy Oberstein
We need to understand that mobile email is simply an adaptation of what we’ve been doing all along, but in a compact form that requires channel and platform-specific thinking.
— Len Shneyder
I’d love to be able to visualize the data by month or by week instead of daily. It can be very difficult to analyze the graphs when the option is always set by default to show daily.
— Joy Hawkins
We’ve got to be smarter about layering on the assets we have available in campaigns in order to really reach the right customer based on what we know about them.
— Brooke Osmundson
Look at 2020 as the year to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device.
— Duane Brown
Get your international product shipping attributes figured out because you can get advertising on Google Shopping in another country in an astonishingly short time frame.
— Kirk Williams
It’s really important to think about E-A-T as part of your SEO strategy. You have to be telling search engines and users why you should be trusted.
— Lily Ray
Some of the current practices around curated research are going to become slowly obsolete, and you’ll need to switch to intent research as a practice.
— Frédéric Dubut
By adopting sound practices into everyday marketing efforts, you will make it easier for you and the organization to respond if a security event occurs in 2020.
— Kristina Podnar
You’re going to be hearing us talk about the consumer decision journey. It really is where the future of marketing is going because of personalization.
— Christi Olson
Intelligent tracking prevention is going to impact the way that we can handle attribution and the way that we think about just the ability to measure across Safari.
— Simon Poulton
For 2020, focus on your input and let the search engines focus on the output.
— Fili Wiess
Make 2020 the year you refine and quell the chaos created by point solutions that have outlived their utility inside of your organization.
— Jim Yu
To break through the noise, we need to move to an integrated revenue engine, governed and powered by a single set of data, processes and systems.
— Scott Vaughan
Marketers have an opportunity to be early adopters of addressable TV and take advantage of its enormous reach and penetration across all age groups.
— Laura Collins
In the new year, we’ll see brands who are wildly successful at digital overall, start to address the bigger consumer experience and extend digital success to the offline world.
— Ashley Cooksley
If you aren’t tracking where [feedback] is being left, you’re missing a huge opportunity in being able to understand what customers think about your business.
— Adam Dorfman
I think the way we as PPC practitioners can really earn our keep is to start with automation layering.
— Fred Vallaeys
In 2020, the people actually doing the work will become more empowered to use their creativity and experiment to learn how best to meet marketing objectives.
— Stacey Ackerman
If we can get good data into the search engines to have their smart tools do what they’re really good at, that’s how we’re going to grow into the future.
— Aaron Levy
It will be interesting to see how Google balances the priority of verticalization against the growing popularity of Google Maps as the first choice among searchers.
— Damian Rollison
As you evolve your strategies for 2020, remember this: If you don’t know why you’re doing it, how can you figure out how to do it?
— Ryan Phelan