Miss Lucy is an Independent Educator based on the stunning Heritage Coast in Suffolk.
The original website was running extremely slow resulting in a huge loss of traffic. This meant the main objective of this development was to boost the performance of the client’s previous website. This also required differentiating design from it’s sister company which previously had a very similar design.
First things first, as the site was extremely slow, we ran numerous compression methods to reduce the overall website size. We then applied additional performance enhancing methods to cut the load time and reduce the high bounce rate the website faced. After the performance had been optimised, we agreed on a new colour palette with the client before re-designing her entire website.
Through the compression methods and additional performance enhancing methods, we managed to cut the load time by well over half.
So how did this affect the business?
This resulted in a huge 32% increase in traffic and 15% increase in returning visitors.