The Glitter Fairy
Home of all the best sparkles and treats to create the most beautiful nails.
The original website was running extremely slow resulting in huge bounce rates, loss in traffic and furthermore a drop in revenue. This meant the main objective of this development was to boost the performance of the client’s previous website and then to add a few more features. The additional features included; searching by colour, a product wish-list and adding product bundles while keeping track of the individual stock levels of the bundles.
First things first, as the site was crippingly slow, we ran numerous compression methods to reduce the overall website size. We then applied additional performance enhancing methods to cut the load time and reduce the high bounce rate the website faced. After the performance had been optimised, we began integrating the additional features.
Through the compression methods, we managed to reduce the website size by a collosal 1.3gb. The compression coupled with additional performance enhancing methods led to the load time being cut by over half.
So how did this affect the business?
This resulted in a huge 96% bounce rate reduction, leading to a 25% increase in traffic and ultimately a 10% increase in revenue.