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CRM + EMAIL = MORE LEADS. Pipedrive, a CRM platform, has acquired the email marketing automation company Mailigen. It is Pipedrive’s first acquisition. The CRM company says it will work on integrating the two technical platforms and plans to launch a new offering for customers soon. Why we care: CRM platforms that enable sophisticated email marketing automation features help close the loop for marketers wanting to use CRM data to activate email campaigns. Pipedrive aims to give users exactly that — the company reports 88% of the marketers who use its platform said email marketing is important to their overall marketing objectives. Source: Pipedrive

ARE YOU EXPERIENCED? Coveo, an experience intelligence platform, has launched “In-Product Experience Intelligence” — an AI-powered solution that gives customers the ability to offer customer service support based on a users behavior. “New users of an online service need a different level of support than power users who are familiar with the application,” explained Coveo, “Coveo In-Product Experience Intelligence analyzes the context of a help query to deliver the most appropriate support content.” Why we care: Having a tool that can automate customer inquiry responses and provide relevant support not only saves time and effort, but can boost the overall customer experience — an initiate that is top of mind for many marketers as the marketing organization takes over more of the customer journey. Source: Coveo

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