Firstly we designed the logo, giving it a slightly corporate feel, and designed and produced the business cards. Next was the website build, ensuring the site was easy to use, with strong calls to action. Ww built a secure online directory which is password protected so only subscribers have access.
The site is responsive, with an obvious and simple way to join the subscription service using a credit card. We added in Woo Commerce, linking it to Stripe, the clients’ payment provider. We also added an RSS feed for news, a newsletter sign up form, and a link to an affiliate site for additional specialist services.
Once the site was built, we started marketing the service. The client had a good mailing list so we imported it into our own system and designed and sent mail shots to contractors. We also send out regular news bulletins to current clients. We also utilise social media, especially linkedin and twitter, and do occasional adword (PPC) campaigns. From analysing Google analytics, we can see the site visitors is growing fast, and the number of subscribers is growing so quickly the client has taken on an additional member of staff to cope with the volume of work.