Amperity, the AI-powered customer data platform, and Infutor, the consumer identity data platform, today announced a partnership aimed at providing brands with end-to-end customer profiles.

The move will supplement Amperity’s first-party data-based profiles with Infutor’s extensive set of permissibly obtained U.S. consumer data, including households, emails, phone numbers, physical and IP addresses, mobile ad identifiers and demographics.

The outcome should be enriched customer profiles based on privacy-compliant third-party data sources.

Why we care. This is another example of two solutions coming together to provide a more comprehensive service. It’s also a strong indicator of the kind of strategy which will be of critical importance in a post-third-party cookie world.

Read the original article here.

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