Top Tips for Digital Marketing

Digital marketing is a constantly changing environment, with new apps and platforms entering the market all the time, it’s hard to keep up with the ever-changing landscape. However, if you follow these simple digital marketing tips then you’ll always have the basics right and plenty of time to focus on new developments.

Keep your website up to date
This is the first and probably most important digital marketing tip you need. Make sure your website is up to date and keep updating it regularly. It’s no good just having a website, it needs to have fresh content, be valuable to your business with the relevant and correct information. Make sure it’s mobile-friendly too, easy to use and great to look at.

Create Valuable Content
While many people focus on just having the right keywords on their websites or topical hashtags on their social media posts, what’s really important is that the content you are putting out there is of value to your business and useful to your customers too. Use your customers’ or users’ questions to create relevant and engaging content which will not only help with your digital marketing targets but will solve your users’ problems too.

Use Paid Ads
Digital ads are the way forward. While some businesses will still use traditional methods of advertising such as TV and radio, advertising online is both inexpensive and very effective. Online ads will improve your website traffic, allowing more people to find you which will hopefully result in more sales.

Use video on social media
According to Cisco, online videos make up more than 82 per cent of all consumer internet traffic, this is 15 times higher than it was just five years ago. Given the huge popularity of apps such as TikTok and features such as Instagram Reels, it is important that you’re making the most of it and utilising video where you can in your social media and digital marketing strategy.