Email marketing can be highly effective as a form of converting prospects into customers, especially if it is combined with a well crafted landing page. We send mailshots to over a million prospects a month for our clients and we know how to get results. We are highly conversant with GDPR and we ensure any email marketing campaign we set up for you meets the new data protection rules.
There are several factors to take into consideration for an email marketing mail shot to be successful. Firstly the system you are using to send the emails must be robust, and GDPR complaint The subject line is absolutely vital – if you use a ‘spammy’ word or just a weak subject line, the open rate will be very low as most of the emails will end up in the recipient’s junk/spam folders. So, you now have their attention, but how to do you make sure they take action?
Did you know:
In 2018, optimising emails for mobile had the highest increase of click through (9%), over any other single method.
When sending mailshots, it is all about the outcome – do you want the reader to click through and buy something, just read the email or download some information? The design must be presented well across all devices and there must also be plenty of calls to action to encourage the reader to take the appropriate action. A badly crafted email marketing mailshot will often not even be opened beyond the preview and click through rates can be abysmal. If the template is used regularly the interaction rate tends to get worse and worse, resulting in very poor click through rates indeed.
Did you know:
President Obama raised an additional $60 million, using A/B Testing.
Finally, once they click through to your website, or landing page, the information must be relevant with further calls to action as well as a fast load time. When running email marketing campaigns we use A/B Testing to ensure we are always converting the maximum number of users for our clients.
From website design and build to full marketing strategies, we provide whatever you need to increase leads and conversions to sales. Our expert team includes sales and marketing specialists, website developers and graphic designers.
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