Pinterest is giving a handful of brands special gift-finding tools to help with their holiday strategies on the platform. Macy’s, Lowe’s and Kohl’s have all launched Pinterest “gift globes,” and the company partnered with Etsy to develop “The Etsy Gift Guide” — all tools designed to deliver a personalized shopping experience.
Retailer Gift Globes. Pinterest partnered with Macy’s, Lowe’s and Kohl’s to design a special gift-finder tool to help users find gift ideas. Users enter who they are shopping for, and the gift globes deliver a personalized list of gift options from the retailers based on criteria.
Macy’s Pinterest gift globe search by interests:
To surface more gift ideas, users can shake their phone on the mobile version of the app, and the gift globe will display new product options. Clicking on the “Buy now” button listed under the product will launch a purchase page within Pinterest.
To promote the gift globes, each of the three brands used Pinterest Promoted Videos at ma..