Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Making the inbox spring to life at last Apr 19, 2018 by Len Shneyder Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up. Jeff Bezos confirms Amazon now has more than 100M Prime members Apr 19, 2018 by Amy Gesenhues For the first time ever, the CEO revealed Amazon Prime’s global me..
By all measures, the inbox is dry and boring compared to a mobile app. However, that is starting to change. Before I get to that, let’s briefly examine the evolutionary process that’s brought us to where we are now. The email inbox as we know it today really sprang to life around 1993. That year, users went from reading pure text emails, using something that looked more like Zork, to emails incorporating HTML and resembling what we’re used to seeing in our inboxes today. The jump from text-onl..
Jeramey Lende / Shutterstock.com Amazon has remained tight-lipped regarding its Prime membership numbers until yesterday, when CEO Jeff Bezos confirmed that the company has surpassed 100 million paid Prime members globally in his letter to shareholders. “In 2017, Amazon shipped more than five billion items with Prime worldwide, and more new members joined Prime than in any previous year — both worldwide and in the US,” wrote Bezos. The CEO says the company received more new Prime members on Pr..
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook reopens review process for Instant Games & Messenger apps Apr 18, 2018 by Amy Gesenhues After halting app reviews following the Cambridge Analytica crisis, Facebook is reopening its process — but will people trust the apps? Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as live footage Apr 18, 2018 by Amy Gesenh..
After hitting the pause button on app reviews following the Cambridge Analytica firestorm, Facebook has announced that it is reopening the review process for Instant Games and Messenger apps. Reviews for Instant Games apps will open immediately, reports Facebook, although the company notes it may take several weeks for it to get through the apps currently in the review queue. Newly submitted apps will not be reviewed until the apps in the queue have been reviewed. For Messenger Apps, only thos..
Facebook is testing a new video format called Facebook Premieres that will let video creators, publishers and shows post prerecorded video as live footage. The prerecorded videos will play similar to a livestream, allowing viewers the chance to interact with the video as it is broadcast on the site. Comments, reactions and interactions with the prerecorded Premieres video will happen in real time, as with Facebook’s Live videos. Once used as a Premiere video, the video becomes a normal VOD (vid..