Search Engine Optimisation, or ‘SEO’ is any activity that is carried out to try and improve search engine ranking.
SEO is often seen as a dark art and hugely complicated. Many people think it is something to do with ‘meta tags on websites’ and that is about it. In fact, SEO is far more than that. It is what you do to show Google that your web page is relevant and an authority on the particular search term the user has typed into the search bar. If you can show that you are, when potential customers type relevant search terms into google, your site will appear high in the rankings.