The Whipped Cat
Web Development | Social Media | PPC | Email Marketing | Graphic Design
The Whipped Cat Tailors make Savile Row Quality Suits for personal and corporate clients throughout the UK.
The Metrics
Web Development
Project Details
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Built Using WordPress
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4 Week Turnaround
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HTML5, CSS3, PHP, Javascript, jQuery
Results
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45% Increase in Sales
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3 Second Load Time
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50% Bounce Rate Reduction
PPC
Project Details
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Adwords Campaign Set Up
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Paid Social and LinkedIn Adwords Campaign Set Up
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12 Months Adwords Campaigns
Results
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34% Reduction on Cost Per Click
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78% Increase on Click Through Rate
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230% Increase on Conversion Revenue
Email Marketing
Project Details
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9 Mailshot Campaigns
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8 Month Campaign
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330,000 Emails Sent
Results
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64% Increase on Open Rate
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82% Increase on Click Through Rate
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69% Increase in Conversion Revenue
Graphic Design
Logo Design
Print Design
Branding
Objective
The first objective for this project was to rebuild the client’s existing website due to performance issues; leading to slow load times, poor rankings and high bounce rates.
Once rebuilt, the best performing inspirational messages of the month, that we had published on Instagram, needed to be sent through the client’s MailChimp account to their subscribers.
Pay per click would also be used to drive traffic towards their online shop to boost revenue, to assist with running costs of the not for profit organisation.
Strategy
After taking a look through the client’s website, we began drafting some design ideas that also kept hold of some design features that the client wanted to keep from their existing website. Once a design was agreed, the development began with page speed and SEO at the forefront of the build.
To meet the client’s need to send out daily messages, we developed a custom post solution inside WordPress, in which the client could easily add the best performing messages, which were then scheduled to be auto post one per day. An email template was developed integrating Mailchimp’s RSS featured so each new message could be pulled from their website and send out to their subscribers.
Client Feedback
We asked Salepath Digital to come up with a brand new marketing strategy. This involved a new name, logo, website, branding and marketing. Wow! We were blown away by what they did for us and we are really proud of our brand ‘The Whipped Cat’. We would NEVER have though of such a name and the logo is genius! We get a great many glowing comments from our clients about our website and branding and it is all down to Salepath Digital. They really listened to what we were about and then turned that into something everyone loves! They also run successful PPC campaigns, mail shots and snail mail campaigns for us, all of which go down very well with our customers. Thanks Guys!!
Social Media
Project Details
4 Week Turnaround
5 Channels Managed
Paid Social Ads on FB and LinkedIn
Results
257% Average Growth Across Social Media Channels
400% Increase in User Engagement
360% Increase in Revenue from Social Media Traffic