Web Development | Social Media | PPC | Email Marketing
Think Miracle is a not for profit organisation, offering free resources to help their followers transform their lives. Their online community is dedicated to creating positive change for all, with their mission to offer clear advice on how to grow, unfold and be whoever their followers truly want to be.
The first objective for this project was to rebuild the client’s existing website due to performance issues; leading to slow load times, poor rankings and high bounce rates.
Once rebuilt, the best performing inspirational messages of the month, that we had published on Instagram, needed to be sent through the client’s MailChimp account to their subscribers.
Pay per click would also be used to drive traffic towards their online shop to boost revenue, to assist with running costs of the not for profit organisation.
After taking a look through the client’s website, we began drafting some design ideas that also kept hold of some design features that the client wanted to keep from their existing website. Once a design was agreed, the development began with page speed and SEO at the forefront of the build.
To meet the client’s need to send out daily messages, we developed a custom post solution inside WordPress, in which the client could easily add the best performing messages, which were then scheduled to be auto post one per day. An email template was developed integrating Mailchimp’s RSS featured so each new message could be pulled from their website and send out to their subscribers.
We were very particular about the ‘look’ we wanted for the Think Miracle Website. The Salepath Digital team were extremely patient with us as we did change our minds quite a lot, but we could not be happier with the end result. The website is working really well for us and we love the daily inspirational messages they were able to automatically set up for us to our growing database. The e commerce shop has turned out much better than expected too and just seems to work brilliantly. All in all it has been a very positive experience working with Julia, Pete, Wendy and Emma and we will continue to work with them for a long time to come on all aspects of our marketing.