How to attract new customers to your small business

The reason you have a business in the first place is to make money as well as to make a difference and help your customers. So, to make more money and help more people, you need new customers. While it’s important to retain and look after the ones you already have, it’s also important to keep developing and expanding, so how can you do this?

Offer deals and promotions
An easy way to get noticed by new customers is to offer them deals and promotions. Not only will this attract them to your business but it will show them that you appreciate their custom, reward new customers and will give them an incentive and a reason to come back for more.

Get back in touch with old customers
Why not reconnect with some of your old customers? Don’t be afraid to do this, you never know why a customer hasn’t come back to you in a while so it’s a good opportunity to find out and either get some valuable feedback or simply show them that you care and want to regain their custom. Things have changed a lot over the past couple of years in your customers’ lives and most likely in your business too, so let the old customers know what’s new with you and how you can be of service to them again.

Network
Meeting new people is a great way to get new customers so if you’re finding that you’re not meeting new people anymore, then perhaps it’s time to get out there and network. There are always events to attend no matter what industry you’re in, it’s just a case of looking for them and going to them.

Update your website

It’s really important to keep your website up to date so that new customers can find you. Keeping your website fresh with new content will keep it high up in search engine results, so if you don’t have a blog on your website, this is the perfect reason to start one. Also, make sure that your website is mobile-friendly and user-friendly so that your customers don’t have to work too hard to find what they are looking for.